Step 1: Define your purpose

Having a clear purpose for partnership will help you to focus, communicate clearly and maximise the impact of your partnership. Defining the purpose may involve outlining the problem you are trying to address; the decision you wish to reach; the outcome you are hoping to achieve; and/or the relationships you wish to build.


Before you reach out to consumers, identify and work through any resistance, barriers and concerns that exist about consumer partnership. Build group buy-in and support.

Psychological safety

If the whole group is prepared, committed and positive about the consumer partnership, the consumer/s will feel welcomed and safe when they join.

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